The first step in brochure marketing is crafting a compelling message and designing an attractive layout. The content of the brocure should be clear, concise, and focused on the benefits or unique selling points of the offering. The design elements should capture attention, incorporate branding elements, and provide an engaging visual experience. 

Once the brochures are designed and printed, a distribution strategy is established. This involves identifying the target audience and determining the most effective channels and locations to distribute the brochures. Common distribution methods include direct mail, handouts at events or trade shows, display racks at relevant businesses, and placement in visitor centers or tourist attractions. 

To maximize the impact, brochures are distributed in locations where the target audience is likely to encounter them. For example, if promoting a tourism-related business, brochures may be placed at hotels, airports, or visitor information centers. The goal is to reach individuals who are interested in the product or service and are more likely to engage with the brochure.

Brochures privide a tangible and interactive experience for the audience. When individuals receive a brochure, they can physically hold it, flip through the pages, and refer back to it later. This tactile engagement helps create a lasting impression and enhances the likelihood of retaining the information presented.

Tracking mechanisms, such as unique QR codes, website URLs, or designated phone numbers, can be incorporated into the brochure to monitor reponse rates and evaluate the effectiveness of the campaign. This data helps assess the return on investment and provides insight for future marketing efforts. 

With over  25-years of extensive background in the industry of visitor marketing, we present a comprehensive array of marketing services and brochure distribution options tailored for diverse advertising formats across the Mid-South area. Our reach extends to areas like Jackson, TN, North Mississippi, and Northeast Arkansas and the 16 Tennessee State Welcome Centers. Expect that we will work with you to create displays for your business that sell!